excellence in adult education

Illinois Community College Board (ICCB)
Adult Education & Literacy Statewide Outreach Project

The ICCB is leading a statewide campaign and capacity building initiative to support adult programs, community colleges, school districts and community organizations with student recruitment. A collaborative  effort between Full Capacity Marketing and the Adult Learning Resource Center, the initiative includes a highly strategic digital campaign to raise awareness about the value of adult education coupled with communication tools and assets to support enrollment efforts at the local level. Additional program support will be provided by SIPDC and ICSPS.


In addition to the statewide campaign, the outreach project has several other components to support Adult Education & Literacy programs in Illinois, including:


  • Online professional development sessions to help build capacity and sustainability and to support programs in adopting the campaign successfully.
  • Technical assistance to programs with low enrollments.
  • Research and recommendations for strengthening referral processes from WIOA partners and K-12 school districts.


Get the Fact Sheet.

Campaign Toolkit

Access the campaign Toolkit: Illinois Adult Education: Your Path. Your Future.

See how the Toolkit is being used by Illinnois Adult Education Programs.

Lewis and Clark Community College


Parkland College




Polish American Association


Spoon River College

Webinar Recordings

Webinar 1 – Raising Awareness and Increasing Enrollments: Leveraging the Statewide Adult Education Outreach Campaign
Presented live on December 9, 2021

Webinar 2 – Increasing Enrollments Strategically: Best Practices in Converting Leads to Enrollments
Presented live on January 13, 2022

Webinar 3 – Measuring Campaign Results: What You Should Know about Digital Advertising & Campaign KPIs

Webinar 4 – Campaign Toolkit Part 1: Deploying Local Lead Generation Ads

Webinar 5 – PR & Advocacy: Engaging Key Stakeholder Groups to Advance Your Mission

Webinar 6 – Campaign Toolkit Part 2: Grassroots Efforts to Recruit Adult Learners

Additional Recruitment Topics

Click here to view recordings of previous recruitment webinars 

  • Facebook Strategies
  • Geofencing Strategies
  • Tik Tok & YouTube Strategies
  • Taking Time to Care
  • Classroom Strategies for Getting and Staying Connected
  • Harnessing Technology for Engagement
  • Effective Websites
Project Updates

January 14, 2022–The statewide ad campaign is LIVE! Program directors, please complete the form (linked in the Webinar 2 slides above) to ensure that your program’s information in the ICCB Provider Locator is up-to-date! The deadline for updates is January 31, 2022.


November 12, 2021–See what adult educators are saying! Progress continues on the statewide Adult Education outreach initiative. Click to read about what’s happening and register for our first webinar.


November 4, 2021Registration is open for the first Outreach PD webinar, “Raising Awareness & Increasing Enrollments: Leveraging the Statewide Adult Education Outreach Campaign.” Registration is open to ALL staff and instructors employed by ICCB-funded adult education programs. Register here!


October 28, 2021The pandemic has created a unique set of challenges for adult education providers across the state in recruiting adult learners. What’s one solution to low enrollments? Read the latest about the Statewide Outreach Campaign…

Project Plan

Click each heading to see more details

September - October, 2021: Pre-Planning and Market Research

October - November, 2021: Campaign Theme and Messaging

November 2021 - January 2022: Field-Directed Outreach and Communications

December 2021 - February 2022: Capacity Building and Technical Assistance

January - December 2022: Campaign Deployment and Lead Generation


Campaign advertising will begin over the winter holidays. Campaign segments will include an awareness campaign to raise awareness of adult education, followed by segmented outreach. Advertising will be comprehensive across a variety of media, including:


  • Social media (Facebook, Instagram, Twitter, YouTube, and more)
  • Google ads
  • Print media (billboards and mass transit)
  • Mass media (TV and radio)