Illinois Community College Board (ICCB)
Adult Education & Literacy Statewide Outreach Project
The ICCB is leading a statewide campaign and capacity building initiative to support adult programs, community colleges, school districts and community organizations with student recruitment. A collaborative effort between Full Capacity Marketing and the Adult Learning Resource Center, the initiative includes a highly strategic digital campaign to raise awareness about the value of adult education coupled with communication tools and assets to support enrollment efforts at the local level. Additional program support will be provided by SIPDC and ICSPS.
In addition to the statewide campaign, the outreach project has several other components to support Adult Education & Literacy programs in Illinois, including:
- Online professional development sessions to help build capacity and sustainability and to support programs in adopting the campaign successfully.
- Technical assistance to programs with low enrollments.
- Research and recommendations for strengthening referral processes from WIOA partners and K-12 school districts.
Access the campaign Toolkit: Illinois Adult Education: Your Path. Your Future.
See how the Toolkit is being used by Illinnois Adult Education Programs.
Lewis and Clark Community College
Webinar 1 – Raising Awareness and Increasing Enrollments: Leveraging the Statewide Adult Education Outreach Campaign
Presented live on December 9, 2021
- View the webinar recording and chat file
- View the webinar slides
- Submit your feedback and questions
Webinar 2 – Increasing Enrollments Strategically: Best Practices in Converting Leads to Enrollments
Presented live on January 13, 2022
- View the webinar recording and chat file
- View the webinar slides
- Submit your feedback and questions
Webinar 3 – Measuring Campaign Results: What You Should Know about Digital Advertising & Campaign KPIs
- View the webinar recording and chat file
- View the webinar slides
- Submit your feedback and questions
Webinar 4 – Campaign Toolkit Part 1: Deploying Local Lead Generation Ads
- View the webinar recording and chat file
- View the webinar slides
- Submit your feedback and questions
Webinar 5 – PR & Advocacy: Engaging Key Stakeholder Groups to Advance Your Mission
- View the webinar recording and chat file
- View the webinar slides
- Submit your feedback and questions
Webinar 6 – Campaign Toolkit Part 2: Grassroots Efforts to Recruit Adult Learners
- View the webinar recording and chat file
- View the webinar slides
- Submit your feedback and questions
Click here to view recordings of previous recruitment webinars
- Facebook Strategies
- Geofencing Strategies
- Tik Tok & YouTube Strategies
- Taking Time to Care
- Classroom Strategies for Getting and Staying Connected
- Harnessing Technology for Engagement
- Effective Websites
November 12, 2021–See what adult educators are saying! Progress continues on the statewide Adult Education outreach initiative. Click to read about what’s happening and register for our first webinar.
November 4, 2021—Registration is open for the first Outreach PD webinar, “Raising Awareness & Increasing Enrollments: Leveraging the Statewide Adult Education Outreach Campaign.” Registration is open to ALL staff and instructors employed by ICCB-funded adult education programs. Register here!
October 28, 2021—The pandemic has created a unique set of challenges for adult education providers across the state in recruiting adult learners. What’s one solution to low enrollments? Read the latest about the Statewide Outreach Campaign…
Click each heading to see more details
September - October, 2021: Pre-Planning and Market Research
October - November, 2021: Campaign Theme and Messaging
November 2021 - January 2022: Field-Directed Outreach and Communications
December 2021 - February 2022: Capacity Building and Technical Assistance
January - December 2022: Campaign Deployment and Lead Generation
Campaign advertising will begin over the winter holidays. Campaign segments will include an awareness campaign to raise awareness of adult education, followed by segmented outreach. Advertising will be comprehensive across a variety of media, including:
- Social media (Facebook, Instagram, Twitter, YouTube, and more)
- Google ads
- Print media (billboards and mass transit)
- Mass media (TV and radio)
